Fellow Clever Fish!
As you may be aware, the SUPER BOWL will be played this weekend in Tampa, FL, between the Pittsburgh Steelers and the Arizona Cardinals.
The SUPER BOWL is the US' premier sporting event. Along with deciding the NFL champion, the game represents a commercial and branding bonanza.
The entire event (The game, commericals, half-time show and associated pagentry) is a fabulous opportunity to take measure of the mood of the country, and it is a great means of gaining insight into trends and current pop culture.
On Sunday, the citizens of our great Nation will eat a week's-worth of calories while watching the game; which is always accompanied by the best (and most expensive) advertisements of the year. Super Bowl ads are reviewed, rated and the source of much discussion in the days following the game. Therefore, many brands use their spots to launch new looks, new products or to re-define their brand spirit.
Most of this year's ad will be available online in the next few days, and are worth watching. I will post them when they become available.....
In the meantime, the following are a few of my favorite Super Bowl commercials.
Apple Computer "1984" (Directed by Ridley Scott)
Reebok "Terry Tate: Office Linebacker" (Linebacker is the most-feared defensive player on the football pitch)
Tabasco "Mosquito"
Budweiser "Wassap"
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