Friday, January 30, 2009

The Vitrue 100

The Vitrue 100 is measures what is being most talked about on the social web. Each day, Vitrue analyzes online conversations on a variety of social networking, blogging, micro-blogging, photo and video sharing sites. In turn, brands earn a composite score that enables Vitrue to rank the brands that are creating the most online buzz.

The list is as follows:
  1. iPhone
  2. CNN
  3. Apple
  4. Disney
  5. Xbox
  6. Starbucks
  7. iPod
  8. MTV
  9. Sony
  10. Dell
  11. Microsoft
  12. Ford
  13. Nintendo
  14. Target
  15. PlayStation
  16. Mac
  17. Turner
  18. Hewlett-Packard
  19. Fox News
  20. BlackBerry
  21. ABC
  22. Coke
  23. LG
  24. Best Buy
  25. Honda
  26. eBay
  27. Sharp
  28. Lincoln
  29. NBA
  30. Pepsi
  31. General Motors
  32. McDonald's
  33. General Electric
  34. Walmart
  35. NFL
  36. Mercedes
  37. BMW
  38. Samsung
  39. Nike
  40. Subway
  41. Dodge
  42. Pandora
  43. CBS
  44. Mercury
  45. NBC
  46. Disneyland
  47. last.fm
  48. Toyota
  49. Cadillac
  50. Chevy
  51. Jeep
  52. Netflix
  53. Nascar
  54. Suzuki
  55. Red Bull
  56. Wendy's
  57. Burger King
  58. Volkswagen
  59. REI
  60. Nissan
  61. T-Mobile
  62. Verizon
  63. Macy's
  64. AT&T
  65. Guess
  66. Victoria's Secret
  67. Walt Disney World
  68. Audi
  69. TBS
  70. Cartoon Network
  71. IKEA
  72. SEGA
  73. Kia
  74. Porsche
  75. Fox
  76. Intel
  77. IBM
  78. VH1
  79. MLB
  80. Cisco
  81. Oracle
  82. Saturn
  83. Sprite
  84. Subaru
  85. Adidas
  86. BP
  87. AMC
  88. Chili's
  89. The Gap
  90. Capital One
  91. Hyatt
  92. Costco
  93. KFC
  94. Adult Swim
  95. Jet Blue
  96. Taco Bell
  97. Converse
  98. Sirius
  99. Puma
  100. Sears

Wednesday, January 28, 2009

Learning from the Super Bowl Logo

I took note of an article that appeared in today's NYT. It investigated the design of each years' Super Bowl's logo, and how it reflects the year the nation has just been through.

Money Quote: “Sports are such a mirror for the American psyche,” said Todd Radom, who designed the logo for Super Bowl XXXVIII.

And the Super Bowl logos may represent the closest things we have to a series of self-portraits

Background (link to all Super Bowl Logos)

Link to NYT Article

-B

Super Bowl Commercials and Branding

Fellow Clever Fish!

As you may be aware, the SUPER BOWL will be played this weekend in Tampa, FL, between the Pittsburgh Steelers and the Arizona Cardinals.

The SUPER BOWL is the US' premier sporting event. Along with deciding the NFL champion, the game represents a commercial and branding bonanza.

The entire event (The game, commericals, half-time show and associated pagentry) is a fabulous opportunity to take measure of the mood of the country, and it is a great means of gaining insight into trends and current pop culture.

On Sunday, the citizens of our great Nation will eat a week's-worth of calories while watching the game; which is always accompanied by the best (and most expensive) advertisements of the year. Super Bowl ads are reviewed, rated and the source of much discussion in the days following the game. Therefore, many brands use their spots to launch new looks, new products or to re-define their brand spirit.

Most of this year's ad will be available online in the next few days, and are worth watching. I will post them when they become available.....

In the meantime, the following are a few of my favorite Super Bowl commercials.


Apple Computer "1984" (Directed by Ridley Scott)


Reebok "Terry Tate: Office Linebacker" (Linebacker is the most-feared defensive player on the football pitch)


Tabasco "Mosquito"



Budweiser "Wassap"