The Vitrue 100

The Vitrue 100 is measures what is being most talked about on the social web. Each day, Vitrue analyzes online conversations on a variety of social networking, blogging, micro-blogging, photo and video sharing sites. In turn, brands earn a composite score that enables Vitrue to rank the brands that are creating the most online buzz.

The list is as follows:

1. iPhone
2. CNN
3. Apple
4. Disney
5. Xbox
6. Starbucks
7. iPod
8. MTV
9. Sony
10. Dell
11. Microsoft
12. Ford
13. Nintendo
14. Target
15. PlayStation
16. Mac
17. Turner
18. Hewlett-Packard
19. Fox News
20. BlackBerry
21. ABC
22. Coke
23. LG
24. Best Buy
25. Honda
26. eBay
27. Sharp
28. Lincoln
29. NBA
30. Pepsi
31. General Motors
32. McDonald's
33. General Electric
34. Walmart
35. NFL
36. Mercedes
37. BMW
38. Samsung
39. Nike
40. Subway
41. Dodge
42. Pandora
43. CBS
44. Mercury
45. NBC
46. Disneyland
47. last.fm
48. Toyota
49. Cadillac
50. Chevy
51. Jeep
52. Netflix
53. Nascar
54. Suzuki
55. Red Bull
56. Wendy's
57. Burger King
58. Volkswagen
59. REI
60. Nissan
61. T-Mobile
62. Verizon
63. Macy's
64. AT&T
65. Guess
66. Victoria's Secret
67. Walt Disney World
68. Audi
69. TBS
70. Cartoon Network
71. IKEA
72. SEGA
73. Kia
74. Porsche
75. Fox
76. Intel
77. IBM
78. VH1
79. MLB
80. Cisco
81. Oracle
82. Saturn
83. Sprite
84. Subaru
85. Adidas
86. BP
87. AMC
88. Chili's
89. The Gap
90. Capital One
91. Hyatt
92. Costco
93. KFC
94. Adult Swim
95. Jet Blue
96. Taco Bell
97. Converse
98. Sirius
99. Puma
100. Sears

Learning from the Super Bowl Logo

I took note of an article that appeared in today's NYT. It investigated the design of each years' Super Bowl's logo, and how it reflects the year the nation has just been through.

Money Quote: “Sports are such a mirror for the American psyche,” said Todd Radom, who designed the logo for Super Bowl XXXVIII.

And the Super Bowl logos may represent the closest things we have to a series of self-portraits

Background (link to all Super Bowl Logos)

Link to NYT Article

-B

Super Bowl Commercials and Branding

Fellow Clever Fish!

As you may be aware, the SUPER BOWL will be played this weekend in Tampa, FL, between the Pittsburgh Steelers and the Arizona Cardinals.

The SUPER BOWL is the US' premier sporting event. Along with deciding the NFL champion, the game represents a commercial and branding bonanza.

The entire event (The game, commericals, half-time show and associated pagentry) is a fabulous opportunity to take measure of the mood of the country, and it is a great means of gaining insight into trends and current pop culture.

On Sunday, the citizens of our great Nation will eat a week's-worth of calories while watching the game; which is always accompanied by the best (and most expensive) advertisements of the year. Super Bowl ads are reviewed, rated and the source of much discussion in the days following the game. Therefore, many brands use their spots to launch new looks, new products or to re-define their brand spirit.

Most of this year's ad will be available online in the next few days, and are worth watching. I will post them when they become available.....

In the meantime, the following are a few of my favorite Super Bowl commercials.


Apple Computer "1984" (Directed by Ridley Scott)


Reebok "Terry Tate: Office Linebacker" (Linebacker is the most-feared defensive player on the football pitch)


Tabasco "Mosquito"



Budweiser "Wassap"